Helping Shurooq with adventurous destination branding for Al Badayer Oasis and Al Faya lodge

Al Badayer Oasis

The Al Badayer Oasis is one of many projects by Shurooq to raise Sharjah’s profile as a destination for luxury ecotourism. The oasis is inspired by traditional Emirati heritage and nestled in its namesake location in Sharjah, which is famously known to be ‘made for adventure’. Al Badayer is the perfect destination for those seeking to savour authentic Emirati experiences and outdoor adventures in the desert landscape.


Skyne was asked to design a new brand identity for Al Badayer Oasis that reflects the adventurous character and the many possibilities the area has to offer.

Al Badayer Desert’s large burnt orange dunes are a unique element and famously known in the region as a place of adventure by dune bashers, but also favoured for its tranquil scenery by camping enthusiasts and families. The versatile and dynamic character of this region provided the perfect conceptual base for the new identity. It combines each trait in a singular expressive visual, which in turn provided the foundation for a dynamic and versatile but consistent brand identity. We made sure that the resort and its visual identity truly reflect the landscape and evoke a singular message.

Al Faya lodge

Another boutique destination by Shurooq, close to the Fossil Rock area in Mleiha, is the picturesque Al Faya lodge. A small bed and breakfast for Mleiha visitors who would like to spend the night and enjoy the serene surroundings just a bit longer.


After successfully creating and implementing the Mleiha brand identity, Skyne was asked to create a signage and way finding system for Al Faya Lodge in line with the Mleiha identity. The unique rocky surroundings and local architectural style were of great inspiration and influenced the eventual development of the concept. All visual elements used to create the navigational system correspond with the materials and colors used in the construction of the lodge and with its direct natural surroundings. A clean typographic approach supported by elegant and minimal iconography highlight the material finishes, textures and colors of this beautiful serene destination.