Skyne partners up with Rituals Cosmetics in the Middle East
We are proud to announce our partnership with Rituals Cosmetics, Europe’s no. 1 bath & body brand. Founded in The Netherlands, the brand is rapidly expanding across the world.
Rituals is currently opening several stores in the Middle East and Skyne was commissioned to help with cultural adaptation of the brand. This means working together on a strategic approach to cater to the local audience’s taste and traditions, yet staying true to Rituals’ brand values and philosophy.
We kicked-off our collaboration with an inspirational workshop in which the Rituals team from their Head Office took us on a brand journey and we presented local insights. We are now working on the local strategy and the creation of specific communication tools to engage the Middle East target audience during Ramadan.
Rituals helps you slow down, to find happiness in the smallest of things.
Founded in Amsterdam in 2000, Rituals began as a single store. Sixteen years later, Rituals is has expanded the brand into more new territories, new countries and new continents. The brand currently has more than 500 stores en 2300 shop-in-shops in 27 countries. Inspired by the wisdom and ancient traditions of Asian cultures, Rituals created an extensive collection of luxurious yet affordable products for home and body.