Brand innovator Dennis de Rond rebrands his agency to Skyne

It was announced today that former founding partner of DAY creative business partners, Dennis de Rond, has launched a brand new strategy & design firm called Skyne. Based in the Middle East’s prestigious design hub, Dubai Design District (D3), Skyne’s mission is to move brands and businesses forward in order to meet tomorrow’s customer needs. To deliver remarkable strategies and experiences that inspire, engage and create competitive advantage.

Being a partner for more than two decades in leading international agencies in Amsterdam, London, Dubai, Madrid and New York, De Rond explains: “Our core business is to create brand relevance and connect our clients with their target audience to achieve sustainable advantage. This has never been more urgent than today, as a result of economic reforms, the increased use of digital technologies and competition from upcoming markets. As a branding and design agency, we are no exception to these trends. After ten years of existence it was time for us to rebrand. With the creation of Skyne, Visionaries in Branding and Design we anticipate the changed market landscape and we reflect our strong focus on brand consultancy and creative excellence”.

The firm has a broad geographical scope with presence in the United Arab Emirates, Kingdom of Saudi Arabia, Singapore, The Netherlands and the United States of America.

De Rond: “Our global expansion allows us to be closer to our clients and serve them in the best way”.

Proud founder of the Dutch Design Center
Skyne is one of the four founding partners of the first Dutch Design Center worldwide, which will launch in December 2016 in Dubai Design District (D3). The Dutch Design Center offers an inspiring and exclusive platform (offline and online) for the latest developments in Dutch design and highly innovative products and services. Skyne collaborates with well-reputed brands, initiatives, designers and creative communities including Dutch Design Foundation, Royal Philips and Art Dubai.

De Rond: “With Skyne and its broad geographical scope, the new head office in Dubai and the launch of the Dutch Design Center, we have everything in place to help our clients move forward and be successful”.

About Skyne
Skyne, Visionaries in Branding and Design, reinvents and creates impact through sound reasoning, compelling strategies, inspiring design and memorable experiences. In turn establishing customer loyalty, positively influencing purchase decisions and driving business results.