Strategy
Branding Insights: Brand positioning for solid competitive advantage
By Dennis de Rond, Founder / CEO of Skyne | 3-5 minute read Warning! This article makes you see the brands around you from a different perspective. If you want to love your favourite brands the way you did before, please do not read any further. Because this article is about to reveal how your…
Read MoreBranding Insights: Artificial Intelligence and branding – How to increase brand value with Artificial Intelligence
By Dennis de Rond, Founder / CEO of Skyne | 2-3 minute read The success of Artificial Intelligence (AI) is evident. Although the commercial implementation might still be in its infancy, AI technologies hold many success stories already. AI technologies are expected to add US$15 trillion to the global economy by 2030, according to Oxford…
Read MoreThe Power of Business Integration
By Ton Bijlaart / Associate Partner Skyne Entrepreneurs are well aware of the necessity for continuous improvement in order to maintain competitiveness and run a successful and profitable business. In addition, branding is critical to business due to its overall impact on the company. It has the power to change perceptions of the brand, drive…
Read MoreA strategic approach to launching a new cyber security company in the UAE
A strategic approach to launching a new cyber security company in the UAE Over the past few months, our team has been working with Rashiq IT Consultants to develop its positioning, brand strategy and elevator pitch. The company, well-known for its cyber security services in The Netherlands, recently decided to enter the UAE market under…
Read MoreHow to generate many good ideas in 15 minutes
Our clients often ask us to come up with engaging ideas that help them innovate and stand out from the competition. One of our methods to come up with relevant concepts is brainstorming. We unite people with different skills and mindsets, we do proper research before the session, and we frequently bring in our clients.…
Read MoreJomara assigns Skyne as creative agency
We are very happy to announce our partnership with premium date brand Jomara, a Bateel company. Skyne is appointed to support with the positioning and communication of the brand, including the development of new packaging that will be launched in 2019. “Congratulations to the Skyne team for winning the Jomara rebrand project, we are very…
Read MoreOur CEO Siegrid is to speak at the Women & Leadership event
On the 11 December 2018, our CEO Siegrid Althuizen will be participating in a Women & Leadership discussion organised by the embassy of the Netherlands in the UAE. The debate will cover ‘Growth Stories’ from inspiring leading women from the private and public sector in the Middle East. Siegrid was asked to participate in this…
Read MoreHEMA takes Abu Dhabi
Great news for the UAE Dutch community and for everyone who prefers a little sparkle in their everyday life. HEMA, the famous Dutch retailer, has opened its first store outside of Europe in the UAE. The store opening in Mushrif Mall (Abu Dhabi) is considered a soft launch and will be followed by an official…
Read MoreTeaching in5 members how to develop an elevator pitch
As a proud partner of in5 Skyne organises a number of mentorship and training sessions in various fields. Last week, our Marketing & Strategy Director Sylvia hosted an interactive workshop which revolved around the key ingredients of a winning elevator pitch. The workshop covered topics such as how to spark interest in your company, ideas or projects,…
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