By Ton Bijlaart / Associate Partner Skyne Entrepreneurs are well aware of the necessity for continuous improvement in order to maintain competitiveness and run a successful and profitable business. In addition, branding is critical to business due to its overall impact on the company. It has the power to change perceptions of the brand, drive…

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A strategic approach to launching a new cyber security company in the UAE Over the past few months, our team has been working with Rashiq IT Consultants to develop its positioning, brand strategy and elevator pitch. The company, well-known for its cyber security services in The Netherlands, recently decided to enter the UAE market under…

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Our clients often ask us to come up with engaging ideas that help them innovate and stand out from the competition. One of our methods to come up with relevant concepts is brainstorming. We unite people with different skills and mindsets, we do proper research before the session, and we frequently bring in our clients.…

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We are very happy to announce our partnership with premium date brand Jomara, a Bateel company. Skyne is appointed to support with the positioning and communication of the brand, including the development of new packaging that will be launched in 2019. “Congratulations to the Skyne team for winning the Jomara rebrand project, we are very…

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On the 11 December 2018, our CEO Siegrid Althuizen will be participating in a Women & Leadership discussion organised by the embassy of the Netherlands in the UAE. The debate will cover ‘Growth Stories’ from inspiring leading women from the private and public sector in the Middle East. Siegrid was asked to participate in this…

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Great news for the UAE Dutch community and for everyone who prefers a little sparkle in their everyday life. HEMA, the famous Dutch retailer, has opened its first store outside of Europe in the UAE. The store opening in Mushrif Mall (Abu Dhabi) is considered a soft launch and will be followed by an official…

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As a proud partner of in5 Skyne organises a number of mentorship and training sessions in various fields. Last week, our Marketing & Strategy Director Sylvia hosted an interactive workshop which revolved around the key ingredients of a winning elevator pitch. The workshop covered topics such as how to spark interest in your company, ideas or projects,…

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